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Grants to Georgia Nonprofits and Agencies to
Promote Local Tourism in Eligible Locations

Tourism Marketing and Product Development Grant

Agency Type:

Local

Funding Source:

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Clayton County Convention & Visitors Bureau (CCCVB)

Deadline Date:

05/13/22 4:00 PM Receipt

Description:

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Grants of up to $65,000 to Georgia nonprofit organizations and government agencies to promote tourism and improve the quality of life for local residents in eligible locations. Funding is intended to enhance the local tourism economy and provide visitors with a high-quality leisure and business destination. The goal of the grant program is to maximize economic impact for the community and ensure industry prosperity in Clayton County.

Projects that target and support Clayton County area tourism drivers and the Clayton County Tourism Authority’s strategic priorities and audiences will be given special consideration. These tourism drivers are:

  • African American History and Culture
  • Diversity and Inclusion
  • Clayton County Local and International Culinary Scene
  • Film Festivals

Qualifying Programs and Events:

  • Programs: Products and/or services to visitors from outside the Clayton County area.
  • Festival/Event: A festival is a cultural event or group of events planned, produced, and promoted in a well-defined period and organized to occur at regular intervals, usually on an annual basis, all related to a common cultural form, theme, or vision.

Grants must be used for marketing and other qualified expenses directed toward increasing hotel/motel room nights (overnight visitors) and toward bringing visitors to Clayton County from out-of-market. Greater consideration is given to projects that are planned in conjunction with another nonprofit organization. Eligible expenses include, but are not limited to, the following:

  • Development of new events or major exhibits and activities
  • Out-of-market tourism advertising/marketing or promotion including digital, social media, print, television, direct mail, radio, or other types of advertising/marketing.
  • For purposes of this grant “Out-of-Market” is considered 50+ miles outside of Clayton County. Local media outlets do not normally meet the intended purpose of the grant and will receive less consideration than media outlets located 50+ miles outside of Clayton County.
  • Promotional activities that complement advertising, including materials that create awareness and build or maintain a positive image of Clayton County, e.g., the printing of brochures, inserts, and display banners for events.
  • Production costs of media advertising, photography, videography, website, and social media development
  • Marketing expenses, including outside professional marketing service
  • No more than 10% of grant funds may be used for postage.

For additional information about target markets, see: https://seeclaytoncountyga.com/wp-content/uploads/2022/03/Clayton-County-Tourism-Authority-Grant-Guidelines-FY2022-FINAL.pdf#page=3

GrantWatch ID#:

GrantWatch ID#: 202540

Estimated Size of Grant:

Up to $65,000

Additional Eligibility Criteria:

Applicants must fulfill all the following:
1. Be an officially designated not-for-profit, governmental, or quasi-governmental entity
2. Have completed at least one year of fiscal operation as a not-for-profit organization
3. Must represent an ongoing, sustainable activity
4. Applying for funds for a non-retroactive project
5. No qualified entity may serve as a fiscal agent for a non-qualified entity
6. Must be able to demonstrate the ability to execute its project without depending on the continued financial assistance from these funds. It should be the intention of the organization to be self-sustaining.
7. Applicants must be located in Clayton County. Or, if it is a festival/event it must take place in Clayton County
8. Provide a sponsorship benefits package equivalent to the dollar amount of grant funds awarded. Sponsorship benefits could include but are not limited to event tickets, website exposure, print advertising acknowledgment, press passes, etc.

For information about disallowable expenses, see: https://seeclaytoncountyga.com/wp-content/uploads/2022/03/Clayton-County-Tourism-Authority-Grant-Guidelines-FY2022-FINAL.pdf#page=3

Pre-Application Information:

Applications must be received by the Clayton County Convention & Visitors Bureau no later than 4:00 p.m. on Friday, May 13, 2022.

The target date for notifying grant recipients is July 15, 2022.

The applicant must be able to match each dollar by a quarter ($75 grant request + $25 your match = $100 project costs). Applications that include cash matches will be given higher consideration than those with in-kind matches. The term in-kind generally refers to goods, services, and transactions not involving money or not measured in monetary terms.

Contact Information:

Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.

Submit applications to Beth Bailey at beth@seeclaytoncountyga.com and Tamara Patridge at tamara@seeclaytoncountyga.com.

AND mail or deliver a printed copy to:
Clayton County Convention & Visitors Bureau
Tourism Grant Program
127 N. Main Street
Jonesboro, GA 30236

Direct questions to Beth Baily at the email address above or call 678-610-4072.

Clayton County
104 North Main Street
Jonesboro, Georgia 30236
(770) 478-4800
(800) 662-7829

URL for Full Text (RFP):

Geographic Focus:

USA: Georgia: Clayton County

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