Foundation / Corporation
Robert Wood Johnson Foundation (RWJF)
06/30/21 3:00 PM ET
Contract for services to a USA or Territories nonprofit organization, for-profit, or public entity to redesign and manage a national prize competition. The contractor will increase the visibility of the prize competition with communities and public figures and impact on changing narratives on what constitutes a healthy, equitable community—including what changes are needed to improve health equity and racial equity and how those changes can happen. The Robert Wood Johnson Foundation seeks an organization to lead and manage the national Culture of Health Prize program.
The Prize program is a national recognition prize that honors whole communities (geographically defined jurisdictions) for work that they have already accomplished. In doing so, the Prize program affirms the direction of winning communities, enabling them to deepen and expand their local collaborations; leverage their Prize win for additional support and resources; and connect with other communities. Prize-winning communities illustrate what is possible when communities work toward health equity and racial equity. Through the selection and promotion process, the Prize program contributes to a narrative that where people live matters in regard to how well and how long they live. This challenges existing mindsets that associate health and well-being outcomes with individual behaviors. Importantly, the Prize program is not focused on spreading particular interventions or only showcasing individual heroes; not focused on incentivizing communities to solve a particular problem; nor creating a community of practice, technical assistance/coaching, fellowships, or in-depth community support infrastructure.
In this next phase, the program will recognize communities at the forefront of advancing health, opportunity, and equity and use this recognition to:
As part of these efforts, the next lead for the program will need to (a) assess and simplify the current Prize criteria so that the criteria are more easily communicated with potential applicants and audiences and remain evidence-informed; and (b) create selection and post-selection activities that recognize and celebrate the Prize winners, foster peer fellowship across the winners, and elevate the winners and their accomplishments with key audiences, including but not limited to strategic communications tactics.
GrantWatch ID#: 195464
Applicants are asked to provide an estimated $4 million to $6 million budget over 27 months.
USA: Alabama; Alaska; Arizona; Arkansas; California; Colorado; Connecticut; Delaware; Florida; Georgia; Hawaii; Idaho; Illinois; Indiana; Iowa; Kansas; Kentucky; Louisiana; Maine; Maryland; Massachusetts; Michigan; Minnesota; Mississippi; Missouri; Montana; Nebraska; Nevada; New Hampshire; New Jersey; New Mexico; New York City; New York; North Carolina; North Dakota; Ohio; Oklahoma; Oregon; Pennsylvania; Rhode Island; South Carolina; South Dakota; Tennessee; Texas; Utah; Vermont; Virginia; Washington, DC; Washington; West Virginia; Wisconsin; Wyoming
USA Territories: American Samoa (USA) Guam (USA) Puerto Rico (USA) Virgin Islands (USA) Northern Mariana Islands (USA)
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